Equestrian Collections (EQC) is an eCommerce website selling equestrian equipments. I was the sole designer supporting the marketing team, supporting all the aspects of EQC's operations, such as creating daily automation emails, social media ads, brochures, magazine ads, and updating website graphics. I also rebranded their brand identity and website as well.
I worked with the CEO and marketing manager to rebrand their website and overall branding. Here is the updated branding identity.
After the style guide was established, I created website mockups for landing page, product page, and content page.
I also created a series of website banners and social media graphics following the newly established branding.
My main role as a designer at EQC was to create daily automation emails and social media graphics. I worked closely with the marketing manager to create various marketing campaigns targeting existing audience, new brand introduction, and sales growth.
