Meetple is a social network app for millennials who are interested in playing board games and meet new people. Whether you want to make friends, explore new board games and join local board game events, Meetple will provide all of those within one application.
Contribution: It was a collaborative project with another designer. My contributions were UX design, user research, and UX research.
Timeframe: I worked on this project once a week for three months.
Research
Competitive Analysis
User Interviews & Affinity Diagram
Personas
Journey Map
User Flows
Site Map
Low-Fidelity Wireframes & Prototype
Style Guide
High-Fidelity Prototype
Usability Testing
I came up with the idea during the early pandemic, when I organized a board game meeting for locals. I found out that people are looking to find a safe social gathering group and places. Millennials usually have rare chance to meet new people outside their social circle and work environment, and the pandemic propelled the isolation. Local meetups were looking for a casual board game meetups as a mean of social gathering, and wanted a platform to find local events.
For casual players, it’s hard to find a right platform to find like-minded people with same experience and expectations. Meetple is an app-based platform that helps to browse local meetups and connect with other players. Users have an option to see the board game levels and difficulties and find if it's a right fit for them.
Board game can be played in person and online. Meetple is focused on local places where users can meet. There are several products out in the market that solve some or part of the problem, but so far there are no “one-size-fits-all” solution on the market.
Method: We interviewed 8 people who were active participants of local board game meetups, aged 25–35, via Zoom or in-person meetings.
Step 1: Gather data
I gathered data throughout the user interview and divided each individual data into stickies
Step 2: Look for patterns and sort by theme
We found the overlapping patterns and organized the stickies into categories
Step 3: Naming the categories
After categorizing all the stickies, we named each group as the followed.
With the affinity diagram, we organized all the insights and came up with the main requirements that user needs.
Based on the major finding from the user interview data, we created three personas, which are game-focused, social-focused, and hybrid users.
I created a user persona instead based on the major finding from the user interview data which substantially helped focus the app’s progress.
I created a user persona instead based on the major finding from the user interview data which substantially helped focus the app’s progress.